What does the Normative-Re-educative strategy focus on to facilitate change?

The Normative-Re-educative strategy emphasizes the importance of group activities to change norms within an organization. This approach is rooted in the belief that effective change is not just about altering individual behaviors or skills; rather, it involves reshaping the collective norms and values that guide how individuals interact within the group. By focusing on the social dynamics and shared beliefs among members, this strategy aims to foster a collaborative environment where change can be embraced by all.

Through engaging in group activities, such as collaborative training sessions, team-building exercises, or workshops, participants are encouraged to collectively reflect on and reconstruct their understanding of norms. This makes it easier for the new values or practices to take hold as they are woven into the fabric of group identity and culture. Consequently, this strategy leverages social influence and group cohesion, which are essential elements in the process of lasting change, rather than relying solely on authority or individual-based approaches.